TY  - BOOK
AU  - Mason , Ralph E 
TI  - Marketing Practices and Principles
SN  - 0026356015
U1  - 658.8 
PY  - 1995///
CY  - New York
PB  - McGraw Hill
KW  - Marketing Management
KW  - Economic Environment of Marketing
KW  - Marketing in Modern Society
KW  - Consumer Market
KW  - Special Markets
KW  - Industrial and Agricultural Markets
KW  - Marketing Research
KW  - Global Markets
KW  - Product Development and Management
KW  - Packing and Labeling
KW  - Customer Service
KW  - Marketing of Services
KW  - Pricing
KW  - Wholesaling
KW  - Entrepreneurship
ER  -