Mason , Ralph E  <br/><br/>
Marketing Practices and Principles 

 - New York :  McGraw Hill ,  1995 . 
 - 588 P . :  Charts , Graphs , Pic ;  26 cm  
<br/><br/><label>ISBN: </label>0026356015 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Economic Environment of Marketing  Marketing in Modern Society  Consumer Market  Special Markets  Industrial and Agricultural Markets  Marketing Research  Global Markets  Product Development and Management  Packing and Labeling  Customer Service  Marketing of Services  Pricing  Wholesaling  Entrepreneurship  
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAS