Anderson , Alan R <br/><br/>
Strategic Marketing for Nonprofit Organizations 

 - 6th ed.  
 - New Delhi :  Prentice Hall ,  2004 . 
 - 536 p . :  Charts , Graphs ;  24 cm 
<br/><br/><label>ISBN: </label>9788120322592 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managemnet Marketing 
<br/><br/><label>Subjects--Index Terms: </label>marketingstrategic Management  Strategic Marketing  Social Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / AND