Gosney , John W  <br/><br/>
Customer Relationship Management Essentials 

 - 3rd ed. 
 - New Delhi :  Prentice Hall ,  2001 . 
 - 234 p . :  Charts , Graphs ;   24 cm  
<br/><br/><label>ISBN: </label>9788120318090 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Customer relationship  Marketing Management  Economy Business  
<br/><br/><label>Dewey Class. No.: </label>658.8  / GOS