"Lamb, C.W." <br/><br/>
Marketing / 
C.W. Lamb 
 - 6th 
 - Australia:  "Thomson ,"  2002 
 - 751p. 
<br/><br/><label>Subjects--Index Terms: </label>marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8