TY  - BOOK
AU  - Lamb , Charles W 
AU  - Hair , Joseph F 
AU  - McDaniel , Carl 
TI  - Essentials of Marketing 
SN  - 0324043767
U1  - 658.8 
PY  - 2001/// .
CY  - Australia
PB  - South Western College
KW  - Marketing
KW  - marketing environment
KW  - Global Vision
KW  - Analyzing Marketing Opportunities
KW  - Intergrated Marketing Communication
ER  -