Lamb , Charles W  <br/><br/>
Essentials of Marketing  

 - 2nd ed. 
 - Australia :  South Western College ,  2001 .  
 - 577 p . :   Charts , Graphs , Pic. ;   28 cm  
<br/><br/><label>ISBN: </label>0324043767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>marketing environment Global Vision Analyzing Marketing Opportunities  Intergrated Marketing Communication  
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM