"Loudon, D.L." <br/><br/>
Consumer Behavior / 
D.L. Loudon 
 - 4th 
 - New Delhi:  "Tata McGraw Hill,"  1993 
 - 78p. 
<br/><br/><label>Subjects--Index Terms: </label>consumer behaviormarketing 
<br/><br/><label>Dewey Class. No.: </label>658.8