TY  - BOOK
ED  - HBR
TI  - Harvard business review on customer relashionship management
SN  - 9781578516995
U1  - 658.8 
PY  - 2001///
CY  - America
PB  - Harvard Business School Press
KW  - Marketing Management
KW  - Marketing
KW  - HBR
KW  - Customer Relationship
ER  -