TY  - BOOK
AU  - Rust , Roland T 
AU  - Zahorik , A.J
AU  - Keiningham , Timothy L . 
TI  - Service Marketing 
SN  - 0321055918
U1  - 658.8 
PY  - 1999///
CY  - New York
PB  - Addision Wesley
KW  - Marketing
KW  - Customer Evaluation
KW  - Data Collection
KW  - Relationship Marketing
KW  - Death of Advertising
KW  - Internal Customers
ER  -