Rust , Roland T  <br/><br/>
Service Marketing  

 - New York :  Addision Wesley ,  1999 . 
 - 50 8 P . ;  Charts , Graphs ;   24 cm  
<br/><br/><label>ISBN: </label>0321055918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Customer Evaluation Data Collection Relationship Marketing Death of Advertising  Internal Customers  
<br/><br/><label>Dewey Class. No.: </label>658.8  / RUS