TY  - BOOK
AU  - Rayport , Jeffrey F 
AU  - Jaworski , Bernard j 
TI  - Introduction to E - Commerce
SN  - 0071232664
U1  - 658.8 
PY  - 2003///
CY  - New Delhi
PB  - McGraw Hill
KW  - Marketing Management
KW  - Introduction to Commerce
KW  - Strategy Process
KW  - Technology Infrastructure
KW  - Media Infrastructure
KW  - Market Communication
KW  - Website Development
KW  - Public Policy
KW  - Human and Financial Capital
KW  - Media Transformation
ER  -