Rayport , Jeffrey F  <br/><br/>
Introduction to E - Commerce 

 - 2nd ed.  
 - New Delhi :  McGraw Hill ,  2003 . 
 - 516 P . :  Charts , Graphs , Pic ;   25 cm  
<br/><br/><label>ISBN: </label>0071232664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Introduction to Commerce  Strategy Process Technology Infrastructure  Media Infrastructure  Market Communication Website Development  Public Policy  Human and Financial Capital  Media Transformation 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAY