TY  - BOOK
AU  - Dibb , Sally 
TI  - Marketing 
SN  - 9780395962442
U1  - 658.8 
PY  - 2001///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing Management
KW  - marketing
KW  - Marketing Stretagy
KW  - Pricing
KW  - Marketing Research
ER  -