Dibb , Sally  <br/><br/>
Marketing  

 - 4th ed.  
 - Boston :  Houghton Mifflin ,  2001 . 
 - 876 p . :  Charts , Graphs , Pic. ;  26 cm  
<br/><br/><label>ISBN: </label>9780395962442 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing Marketing Management  Marketing Stretagy  Pricing  Marketing Research  
<br/><br/><label>Dewey Class. No.: </label>658.8  / DIB