TY  - BOOK
AU  - Kotler , Philip 
AU  - Armstrong , Gary
TI  - Marketing 
SN  - 8178083531
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
KW  - Analyzing Marketing
KW  - Strategic Planning
KW  - Product and Services Strategy
KW  - Marketing Research
KW  - Pricing Product
KW  - Global Marketplace
ER  -