Kotler , Philip  <br/><br/>
Marketing  

 - 5th ed.  
 - New Delhi :  Pearson ,  2000 . 
 - 700 p . :  Charts , Graphs , Pic . ;   24 cm  
<br/><br/><label>ISBN: </label>8178083531 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Analyzing Marketing  Strategic Planning  Product and Services Strategy  Marketing Research  Pricing Product  Global Marketplace  
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT