TY  - BOOK
AU  - Kotler , Philip 
AU  - "Armstrong, G."
TI  - Marketing Management
SN  - 8178086549
U1  - 658 
PY  - 2003/// .
CY  - New Delhi
PB  - Pearson
KW  - Marketing Management
KW  - New Economy
KW  - Strategic Plan
KW  - Marketing Research
KW  - Building Customer
ER  -