Kotler , Philip  <br/><br/>
Marketing Management 

 - 11th ed. 
 - New Delhi :  Pearson ,  2003 .  
 - 706 p . :  chrats , Graphs ;   25 cm  
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  New Economy  Strategic Plan  Marketing Research Building Customer  
<br/><br/><label>Dewey Class. No.: </label>658