TY  - BOOK
AU  - Kotler , Philip
AU  - Armstrong , Gary
TI  - Principles of Marketing 
SN  - 8120318390
U1  - 658.8 
PY  - 2002///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing Management
KW  - Marketing
KW  - Starteic Plan
KW  - Marketing Environment
KW  - Online Marketing
ER  -