Kotler , Philip <br/><br/>
Principles of Marketing  

 - 9th ed. 
 - New Delhi :  Prentice Hall ,  2002 . 
 - 785 p  . ;   28 cm  
<br/><br/><label>ISBN: </label>8120318390 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Starteic Plan  Marketing Environment  Online Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT