"Payne, A." <br/><br/>
The essence of services marketing/ 
A.Payne 
 - New Delhi:  "Prentice Hall,"  2001 
 - 253p. 
<br/><br/><label>Subjects--Index Terms: </label>service market 
<br/><br/><label>Dewey Class. No.: </label>658.8