Johanson , Johny K  <br/><br/>
Global Marketing  

 - New York :  McGraw-Hill ,  1997 . 
 - 716 p . :  Charts , Graphs ;  24 cm  
<br/><br/><label>ISBN: </label>9870256160510 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Global Marketing  Export Entry  Local Marketing  Global Advertising  
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOH