TY  - BOOK
AU  - Mcdaniel , Carl 
AU  - Gates , Roger 
TI  - Contemporary Marketing Research
SN  - 0314010262
U1  - 658.8 
PY  - 1993///
CY  - New York
PB  - West Publishing
KW  - Marketing
KW  - Marketing Research
KW  - Research Design
KW  - Data Analysis
KW  - Corporate Marketing
ER  -