Mcdaniel , Carl  <br/><br/>
Contemporary Marketing Research 

 - 2nd ed.  
 - New York :  West Publishing ,  1993 . 
 - 850 p . :  Charts , Graphs , Pic . ;   27 cm  
<br/><br/><label>ISBN: </label>0314010262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing  Marketing Research  Research Design  Data Analysis  Corporate Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD