TY  - BOOK
AU  - Lamb , Charles W 
AU  - Hair , Joseph 
AU  - Mcdaniel , Carl 
TI  - Marketing 
SN  - 0538849487
U1  - 658.8 
PY  - 1996///
CY  - Ohio
PB  - South Western College
KW  - Marketing
KW  - Marketing Envronment
KW  - Marketing Research
KW  - Pricing Decisions
KW  - Customer Value
ER  -