Lamb , Charles W  <br/><br/>
Marketing  

 - 3rd ed.  
 - Ohio :  South Western College ,  1996 . 
 - 890 p . :  Charts , Graphs . Pic . ;   28 cm  
<br/><br/><label>ISBN: </label>0538849487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Marketing Envronment  Marketing Research  Pricing Decisions  Customer Value  
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM