Zikmund , William G  <br/><br/>
Marketing  

 - 5th ed. 
 - New York :  West Publishing ,  1996 . 
 - 784 p . :  Charts , Graphs , Pic . ;   28 cm 
<br/><br/><label>ISBN: </label>0534045545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Mnagement  Macro Environment  Politics  Laws  International Marketer  Relationship Management  Forecasting  
<br/><br/><label>Dewey Class. No.: </label>658.8