Kotler , Philip  <br/><br/>
Marketing  

 - 4th ed.  
 - Sydney :  Prentice Hall ,  1998 . 
 - 910 P. :  Charts , Graphs , Pic . ;  25 cm  
<br/><br/><label>ISBN: </label>0724806865 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Target Market  Forecasting Demand  Marketing Research  Information Systems  Business Market  Corporate Strategy  
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT