TY  - BOOK
AU  - Churchill , Jr 
AU  - Gilbert , A 
TI  - Basic Marketing Research
SN  - 0030072786
U1  - 658.8 
PY  - 1988///
CY  - Chicago
PB  - Dryden Publishing
KW  - Marketing Management
KW  - marketingmarketing
KW  - Research Design
KW  - Sampling and Data Collection
KW  - Marketing Inteligence
ER  -