Boyd , Happer W .  <br/><br/>
Marketing Management  

 - 2nd ed.  
 - Chicago :  IRWIN ,  1995 . 
 - 555 p . :  Charts , Graphs ;  25 cm  
<br/><br/><label>ISBN: </label>9780256125764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing management Consumer Market  Marketing Research  
<br/><br/><label>Dewey Class. No.: </label>658.5  / BOY