TY  - BOOK
AU  - Dickson , Peter R 
TI  - Marketing Management 
SN  - 9780030989339
U1  - 658.8 
PY  - 1994///
CY  - Fort Worth
PB  - Dryden Publishing
KW  - Maketing Management
KW  - marketing
KW  - Marketing Management
KW  - Global Marketing
KW  - Market Testing
KW  - Portfolio Analysis
ER  -