Dickson , Peter R  <br/><br/>
Marketing Management  

 - Fort Worth :  Dryden Publishing ,  1994 . 
 - 642 p . :  Charts , Graphs ;   25 cm  
<br/><br/><label>ISBN: </label>9780030989339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Maketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing Marketing Management  Global Marketing  Market Testing  Portfolio Analysis  
<br/><br/><label>Dewey Class. No.: </label>658.8  / DIC