Baker , Michael J  <br/><br/>
The Marketing Book  

 - 4th ed.  
 - New Delhi :  Viva Books ,  2000 . 
 - 718 p . :  Charts , Graphs ;   24 cm  
<br/><br/><label>ISBN: </label>9788176490931 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketing Market Management  Relashionship Marketing Market  
<br/><br/><label>Dewey Class. No.: </label>658.8  / BAK