Cravens , David W  <br/><br/>
Strategic Marketing Management Cases 

 - Boston :  IRWIN ,  1999 . 
 - 624 p . :  Charts ;   25 cm  
<br/><br/><label>ISBN: </label>9780075618874 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Strategic Marketing  Wind Technology Amtech Corporation 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRA