Pratt , Robin <br/><br/>
Strategic Marketing Management  

 - UK :  CIB ,  1997 . 
 - 510 p . :  Charts , Graphs ;   29 cm  
<br/><br/><label>ISBN: </label>9780852974131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Executive Management 
<br/><br/><label>Subjects--Index Terms: </label>Executive Management  Strategic Marketing  Marketing Management  Marketing Research  Pricing  
<br/><br/><label>Dewey Class. No.: </label>658.4  / PRA