TY  - BOOK
AU  - Anderson , Alan H . 
TI  - Result Oriented Marketing Communications
SN  - 8186104801
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Beacon
KW  - Marketing Management
KW  - marketingcommunication
KW  - Marketing Communication
KW  - Rating
KW  - Job Analysis
ER  -