Anderson , Alan H .  <br/><br/>
Result Oriented Marketing Communications 

 - New Delhi :  Beacon ,  1998 . 
 - 249 p  , :  Charts , Graphs ;  22 cm  
<br/><br/><label>ISBN: </label>8186104801 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>marketingcommunication Marketing Management  Marketing Communication  Rating Job Analysis  
<br/><br/><label>Dewey Class. No.: </label>658.8  / AND