Fifield , Paul <br/><br/>
The Cim Diploma Case Study Book 

 - New Delhi :  Viva books ,  1996 . 
 - 374 p . :  Charts , Graphs ;   23 cm  
<br/><br/><label>ISBN: </label>8185617589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Marketing Research Finding  
<br/><br/><label>Dewey Class. No.: </label>658.8  / FIF