TY  - BOOK
AU  - Swartz , Teresa A 
AU  - Lacobucci , Dawn 
TI  - Handbook of Services Marketing and Management
SN  - 0761916121
U1  - 658.8 
PY  - 2000///
CY  - New Delhi
PB  - Sage
KW  - Marketing Management
KW  - Service Relationships
KW  - Pricing
ER  -