Swartz , Teresa A  <br/><br/>
Handbook of Services Marketing and Management 

 - New Delhi :  Sage ,  2000 . 
 - 520 P . :  Charts , Graphs ;   25 cm  
<br/><br/><label>ISBN: </label>0761916121 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Service Relationships  Pricing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / SWA