TY  - BOOK
AU  - Stanton , William I 
AU  - Etzel , Michael J 
AU  - Walker , Bruce J 
TI  - Fundamentals of Marketing
SN  - 9780070609525
U1  - 658.8 
PY  - 1991///
CY  - New York
PB  - McGraw Hill
KW  - Marketing Management
KW  - Marketing Research
KW  - Business Market
KW  - Public Relations
KW  - International Marketing
ER  -