Stanton , William I  <br/><br/>
Fundamentals of Marketing 

 - 9th ed.  
 - New York :  McGraw Hill ,  1991 . 
 - 668 p . :  Pic. ;   26 cm  
<br/><br/><label>ISBN: </label>9780070609525 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Marketing Research  Business Market  Public Relations  International Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA