TY  - BOOK
AU  - Meldrum , Mike 
TI  - Key Marketing Concepts 
SN  - 0333645634
U1  - 658.8 
PY  - 1995///
CY  - London
PB  - Macmilla
KW  - Marketing Management
KW  - International Marketing
KW  - Relationship Marketing
KW  - Auditing a Market
KW  - Forecasting Future
KW  - Customer  Relationship
ER  -