Meldrum , Mike  <br/><br/>
Key Marketing Concepts  

 - London :  Macmilla ,  1995 . 
 - 246 P . ;  24 cm  
<br/><br/><label>ISBN: </label>0333645634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  International Marketing  Relationship Marketing  Auditing a Market  Forecasting Future  Customer  Relationship  
<br/><br/><label>Dewey Class. No.: </label>658.8  / MEL