Wilmshurst , John  <br/><br/>
The Fundamentals and Practice of Marketing 

 - New Dehi :  Viva books ,  1999 . 
 - 324 P . :  Charts , Graphs ;   24 cm  
<br/><br/><label>ISBN: </label>8176490792 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Practice Of Marketing  
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIL