TY  - BOOK
AU  - Stokes , David 
TI  - Marketing 
SN  - 9781858053058
U1  - 658.8 
PY  - 1997///
CY  - London
PB  - Letts Educational
KW  - Marketing Management
KW  - Marketing
KW  - Long Term Customer Relationship
KW  - Historical Development
KW  - Macro Environment
ER  -