Stokes , David  <br/><br/>
Marketing  

 - 2nd ed.  
 - London :  Letts Educational ,  1997 . 
 - 349 P . :  Charts , Graphs ;   25 cm  
<br/><br/><label>ISBN: </label>9781858053058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Subjects--Index Terms: </label>Marketing Management  Marketing  Long Term Customer Relationship  Historical Development  Macro Environment  
<br/><br/><label>Dewey Class. No.: </label>658.8  / STO