TY  - BOOK
AU  - Fifeld , Paul 
AU  - Gilligan , Colin 
TI  - strategic Marketing Management
SN  - 9780750619905
U1  - 658.8 
PY  - 1995///
CY  - Oxford
PB  - Butterworth
KW  - Marketing Management
KW  - Strategic Marketing
KW  - Environmental Analysis
ER  -