TY  - BOOK
AU  - Booth , Don
TI  - Marketing Through Effective Communication
SN  - 9781872807300
U1  - 658.8 
PY  - 1992///
CY  - Kent
PB  - Tudor
KW  - Marketing Management
KW  - marketing
KW  - Communication and Marketing
KW  - Public Relations
KW  - International Marketing
KW  - Market Research
ER  -